George who?

When it comes to home made coffee in Europe you can be sure that a Nespresso machine is not very far. Nespresso (a brand of Nestlé) is a huge success here: almost 1.5 million machines and 2,3 billion capsules sold and18% of the capsule machine market. All this success is due to the good quality of the coffee of course, but also the advertising campaign which stars George Clooney. From what I read though, Americans will never see this campaign as George refuses to "spoil" his image "at home"! Click here to see the television and movie theater version.