Smart Ratatouille

Do you recognize this guy? I know you do... If you were in Paris at the moment you could see hundreds of him, all perched on the roof top of Smart cars. They had the clever idea to use these cute little cars to promote the DVDs of this cute little rat! And it works pretty well; people can't help turning their head when they see one of these cars coming, several newspapers wrote about the operation and the little rodent even made it - again - to the home page of PDP!! (Well, last time, was much less cute, was it?)