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Paris Daily Photo: Some brands never die...
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Monday, 29 September 2008

Some brands never die...


This is probably not the most beautiful photo I've ever posted here, but what it shows is interesting. In the background, there is a large painted wall on which you can see the remains of two typical old French ads: one for the soap Cadum and the other one for Dubonnet, a wine based aperitif. Both of these brands are very well known in France even though they are extremely old (Cadum was first launched in 1907 and Dubonnet in 1846). On top of that, both products still exist and are currently sold even though their advertising campaign is somewhat different nowadays ;). BTW I found this wall in the 13th arrondissement in rue de Tolbiac (close to number 126, obviously!)

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